From May 13th to 15th, 2025, Shanghai Aibook New Materials Co., Ltd. showcased its core products such as Nitrocellulose and NC solution, NC lacquer, water-based pencil paint, CAB&CAP at the Saudi Coatings Show 2025. The exhibition was grandly held at the Damman land International Exhibition Centre, hosted by DMG events, and attracted global industry elites to participate. As the largest and most professional coatings industry event in the Middle East and North Africa (MENA) region, this exhibition provides Aibook with a strategic platform to showcase innovative technologies and expand the regional market.
一．Deep in the Middle East market, grasp the growth opportunity
Saudi coating exhibition once every two years, Saudi Arabia and the Middle East region annual barometer of coatings industry, brings together manufacturers, suppliers, purchasers and so on all industry chain participants. With Saudi Arabia's "Vision 2030" promoting the vigorous development of infrastructure construction, the construction industry and tourism, the demand for coatings continues to rise. It is expected that the market size will reach 1.71 billion US dollars by 2029, with a compound annual growth rate of 3.38%. Aibook can keenly capture this trend. This participation in the exhibition aims to seize the initiative in the Middle East market through cutting-edge products and localized solutions.
二．Innovative product matrix, leading the trend of environmental protection
The products exhibited by Aibook this time, such as Nitrocellulose and NC solutions, NC lacquer, water-based pencil paint, CAB&CAP, precisely meet the demands of the Saudi market for environmentally friendly and high-performance materials. Among them, the NC solution has advantages such as good light transmittance, uniform and stable viscosity, low VOC emissions, and good safety and stability, meeting the latest environmental protection control requirements of Saudi SASO. Water-based pencil paint, with its bio-based components and low-pollution characteristics, has become an ideal choice to comply with environmental regulations in the European Union and the Middle East. In addition, the company's key promoted CAB CAP have a bio-based content of up to 37% and a VOC reduction of 80%, providing a "Chinese solution" for the green transformation of the coatings industry in the Middle East.
三．The exhibition site was bustling and the cooperation results were fruitful
During the exhibition, the booth of Aibook was always crowded with people. Purchasers and technical experts from countries such as Saudi Arabia, the United Arab Emirates, and Egypt stopped by one after another to gain a deeper understanding of the product performance and application solutions. The foreign trade team established connections with dozens of industry partners through video presentations, technical exchanges and other forms, obtained over a hundred business cards on the spot, and reached initial intentions on issues such as technical cooperation and supply chain collaboration.
四．Strategic layout upgrade empowers long-term development
Saudi Arabia is located at the junction of Asia, Africa and Europe, and is a key node along the "Belt and Road Initiative". Its market radiation capacity covers the Middle East, North Africa and Southeast Europe. This participation of Aibook in the exhibition is not only a display of its brand image, but also an important measure to deepen its regional layout. In the future, the company plans to establish a technical service center in Saudi Arabia, providing full-chain support from product supply to process optimization. At the same time, relying on the local logistics network, it aims to shorten the delivery cycle and enhance the response speed to customers. "Saudi coating exhibition provides us with the global industry leader dialogue platform, also let us see more clearly the great potential of the Middle East market." Stated by Aibook foreign trade director "We will continue to focus on innovative products and localized services to facilitate the green transformation of the coatings industry in the Middle East. At the same time, we will accelerate the implementation of our 'internationalization and branding' strategy to become a globally leading supplier of nitrocellulose solutions." The stroke of the event is ai can after Egypt, Russia, the European coatings show another important layout, marks the company deep into the new stage in the Middle East market. As the economic diversification process in Saudi Arabia and the Middle East accelerates, Aibook will continue to adhere to the core values of "honesty and integrity, safety first, quality service, and agile innovation", accelerate the development of new quality production capacity with "intelligent manufacturing power", take customer needs as its responsibility, continuously enhance the ability of system solutions, create greater value for regional customers, and jointly draw a blueprint for the sustainable development of the coatings industry.
Post time: Jun-05-2025